Lead Source Validator is a collaborative fraud fighting tool LashBack clients can access to collect, identify and distribute known IP addresses of forged lead sources.  Clients can make a simple web service call as new leads come in or on a batch basis, checking each lead and lead source IP against LashBack’s list of probe email addresses and source IPs reported by the community that have been identified as submitting LB probes as leads. 

The update includes the ability to upload larger batched files. The more clients that used the tool, the more effective it can be in fighting lead fraud. And best of all it’s included in the price of any other paid LashBack service. So login and check it out or ask your Client Service Manager about LeadSource Validator today. Or contact LashBack Sales at 800.432.0663.

LashBack Scheduled Maintenance for Sunday, April 25, 2010, 09:00 am EST - 11:00 am EST:

The LashBack system will undergo new server configuration and maintenance during this time. LashBack users may experience outages during this brief two hour period. We apologize for any inconvenience this may cause.

In other news, clients can now report feedback directly to the LashBack Development and Client Service departments by using the Feedback button within the LashBack system. Recent updates and fixes to the latest release of the LashBack service platform include:

Brand Alert

Email Content Search – BrandAlert now allows highlighting all cases of a word in an email content search.

Website Content Monitor – BrandAlert now allows highlighting the URL for website content monitor searches

Compliance Monitor

Compliance Monitor main page– Compliance Overview Graph now displays data for the past 7 days.

Message Level Details – We are now displaying Affiliate ID, Campaign ID and Sub Affiliate ID at message level details for clients who use these fields.

Shared Control

Issue search – The system now allows decoding ISO’s in the From and Subject lines.

Issue Search – The system now allows users to contact Client Services when Issue Search is used before monitors are created instead of producing an error message.

Monitors Page – The system now lets users edit monitors without auto-switching to a different monitor to edit.

We appreciate your ongoing feedback!

Sincerely,

The LashBack Team

LashBack’s BrandAlert is now integrating live EU data feeds. In addition to searching and receiving alerts on our growing archive of U.S. data,  BrandAlert users can now search and set up monitors based on EU campaigns. LashBack continues to build relationships with international ISPs and add to the volume and diversity of its data sources from around the world. Contact your client service manager for further details on improvements to BrandAlert.

Monday, LashBack client service managers began training clients on the 2010 release of LashBack services. The new and improved platform, set to officially launch on January 18th,  allows access to all LashBack services in one customizable platform with advanced features and multiple log in functionality. For example, users will now have the option to administrator level access In addition to the new user interface, new features have been added to both Email Compliance Monitor and BrandAlert. Your client service manager will contact you Later this quarter, LashBack is proud to announce the launch of a streamlined ListMonitor, a service which allows list owners to automatically see the volume, type, and frequency of offers being mailed to their email lists.

Here’s an overview of the improved functionality and feature additions by product:

UnsubMonitor now has faster response time when searching mail, sorting messages, and  resolving issues.

Email ComplianceMonitor now has increased system performance, centralized issue search, flexible sorting and grouping functionality, and additional searching options. The service now supports multiple logins and administrator and user levels and gives you the ability to export records for easier reporting.

BrandAlert now allows you to monitor 3-5 million messages each day with email alerts based on your redirects, redirect subdomains, and email content. You can now  perform individual email searches from  the last 45-90 days of our most recent archive of 250 million messages, or have the option to perform custom historic searches on our archive of nearly one billion data records. Improved system performance and indexing allows you to perform faster, more flexible searches.

ListMonitor, which will launched in an improved, streamlined format in Q1, enables insight into the volume, frequency and contents of what is being sent to your email lists. Whether you own or manage a list of email addresses, ListMonitor will give you simple visibility into who is mailing to your list by removing the burden of list seeding through automation. The service will allow you enforce sending expectations, protect the quality of your list, and maximize revenues.

Lashback is set to launch a brand new version of it’s current suite of products. The current release date is January18, 2010. An updated platform includes multiple user logins, a customizable dashboard, a user-friendly interface and increased speed and search functionality. Stay tuned for further updates in the New Year!