Posted on November 17th, 2010 at 12:06 pm by Admin
On Nov. 15, Facebook announced it’s new “modern messaging system” incorporating e-mail, instant messaging, Facebook messages, and SMS. Facebook says it’s users don’t want to send an email or text or chat, they just want to communicate. Marketers must then find a way to effectively communicate their message through all channels, not just email or SMS.
A feature called “The Social Inbox” will have the most impact on the deliverability of a message. Similar to Gmail’s Priority Inbox, it will allow users to organize and control which messages they receive. The Inbox will only contain messages received from friends and other trusted users. The “Other” section will allow users to prioritize other messages. If a message is important or meaningful, it is moved to “Messages.” Low priority and unknown email and messages will find their way to the junk folder.
How do you ensure your message is not rejected and marked as junk? Facebook users will only want messages from senders they know and trust. Keep your Facebook page and presence up to date and engaging. Your message will have the most impact on a user who trusts you and wants to opt-in. Make it easy for Facebook users to opt-in to your messaging and change their subscription status.
Connect your Facebook, Twitter, and LinkedIn pages. If a user trusts you on one social platform, chances are you will be accepted on others. Being a trusted sender may encourage a user’s friends or followers to opt-in to your offers as well. Honor your subscribers’ opt-out requests. If Facebook’s new message system turns out to be very effective in preventing unwanted contact, your communication may become “junk” on all social platforms.
Only a few users are invited to use the new messaging system right now. It will be available all users over the next several months. Stay tuned for updates as we are anxious to analyze the feedback from users and marketers.
For more information on Facebook’s new messaging system, check out their blog titled See the Messages that Matter.