Posted on February 21st, 2011 at 10:30 pm by Cari Birkner
Beginning in 2011, LashBack Inc., formerly LashBack, LLC, has reorganized as a corporation to reflect sole ownership by founder and CEO, Brandon Phillips. LashBack is proud to be a 100% independently owned source of compliance and reputation data to marketers, consumers, and regulatory officials. As part of this change, we’ll be re-branding as LashBack Inc. everywhere you look. Follow us on Twitter at our new handle, @LashBackInc, to continue to find the latest news and resources to improve your email marketing program.
As LashBack powers forward in 2011, we’re excited to announce new partnerships and integrations with advertising platforms and ground-breaking new technology providers such as Optizmo Technologies and CPA Detective. Optizmo is a lightning fast suppression file management solution that provides campaign level stats on opt-outs, user complaint feedback, and brand management tools. CPA Detective is a powerful service for detecting and eliminating lead generation fraud, potentially saving advertisers thousands of dollars per month. By partnering with companies that complement LashBack service offerings, we’re taking the leg work out of searching for ways to protect your marketing investments, while minimizing the workload on your compliance team. Trust us, we’re better together!
Just as cases of brand hijacking, fraud, incentivized offers, and deception in the edu vertical take center stage on the regulatory scene, LashBack has the tools and partnerships to combat and eliminate these issues. The path to sustainability starts here.