Posted on July 20th, 2010 at 8:52 am by Admin
Nation’s leaders to discuss online trust and the impact to the vitality of the internet economy. LashBack is providing an email compliance workshop, with the FTC, Publishers Clearing House, Perkins Coie and PreferenceCentral. Contact James O’Brien for Registration Information.
Seattle, WA – July 20, 2010 – The Online Trust Alliance (OTA) today announced US Secretary of Commerce, Gary Locke joins the slate of speakers including Howard Schmidt, White House Cyber Security Coordinator, (invited), Vance Hitch, CIO of the Department of Justice, Michael Barrett, CISO of Paypal and Randall Rothenberg, President of the Interactive Advertising Bureau. Secretary Locke will share the Department of Commerce’s view on the importance of online trust and confidence and how they are the keystones of the global economy.
“Online trust and consumer confidence is critical to the long term vitality of ecommerce. It is incumbent on the public and private sectors to collaborate, advancing best practices and reducing vulnerabilities,” said Craig Spiezle, Executive Director of OTA. “The Commerce department’s commitment to privacy, security, resiliency, innovation and education are essential components to a robust and secure economic engine for our nation.”
Hosted at Georgetown University, September 22-24, the 5th Annual Online Trust and Cybersecurity Forum includes keynotes, plenary and workshops to provide business and technical decision makers prescriptive and actionable advice. The goal of the Forum is to help e-commerce companies, governmental agencies, financial institutions, and marketers enhance consumer protection while protecting their brands from emerging threats.
A highlight of the Forum is Greg Link of Franklin Covey who will provide a keynote on the New York Times best seller The Speed of Trust. Sponsored by OTA Board member Return Path, this keynote will provide insights for business leaders to understand the elements of trust and the impact to the effectiveness and online reputation.
“As Google, eBay, Facebook, Amazon, and so many others have proven, trust is the currency of the on-line economy. Our future economic growth depends on reliable mechanisms to verify trusted on-line organizations that behave in ways we can count on. Attendees to the OTA Forum will be provided the tools to better manage trust with their customers, partners and colleagues”, Greg Link, Partner, Franklin Covey.
“Consumer confidence in the brands they interact with online is the cornerstone of success in the information economy,” said Matt Blumberg, CEO of Return Path. “Return Path has consistently worked to innovate while maintaining core values in our business practices. We believe that The Speed of Trust has a central message about how vital trust is in relationships – in this case between businesses and users – for maintaining confidence in privacy, security and intellectual property.”
In conjunction with the Forum, OTA will be hosting the OTA Training Academy on Wednesday Sept 22, offering two, half-day training programs on email authentication and email regulatory compliance. Taught by industry leaders, the Academy is a mix of curriculum based instruction, theory, practical applications and hands-on exercises. Participants will have the option to take a certification exam at the conclusion of the program with recognition at the Award’s program.
The Forum will be held on September 22 -24 at Georgetown University in Washington DC. Register by July 31st for early bird savings. In addition, participants may earn up to 10 CPE credits for attending key sessions. https://otalliance.org/dc.html
The event is being sponsored by OTA members including; Better Advertising, Box Sentry, Direct Marketing Association, DigiCert, Infragard, Intersections, Internet Identity, Lashback, MarkMonitor, Message Systems, Microsoft, Perkins Coie, PreferenceCentral, Return Path, Symantec and TRUSTe.
Register Today: https://otalliance.org/dc.html.