Posted on May 21st, 2009 at 10:48 am by Cari Birkner
Congratulations to LashBack client ExactTarget, who has recently secured $70 million from three venture capital firms in order to expand internationally and continue to innovate their email marketing platform. The round of funding is one of the largest in the U.S. for 2009, which is an incredible statement for the critical role that email will continue to play in our global economy.
The investment comes as no surprise, as ExactTarget has experienced three years of continued profitability and a record breaking performance in Q1 of 2009. It seems that as other marketing channels are shrinking, email continues to grow and prosper both in the U.S. and globally. Per the ExactTarget press release, Exact Target has added over 250 new clients and boosted revenue by over 40% in the first quarter of this year. This follows 2008, where Exact Target posted record breaking growth, adding over a thousand new clients and upgrading its email platform to include several key integrations. Exact Target now integrates with Google, Microsoft, Omniture and Salesforce.com and is planning to expand globally with the announcement of a new international office location in the next thirty days.
In addition to boosting the economy by providing businesses with targeted, permission-based email marketing solutions, ExactTarget was recently voted one of the top ten places to work in Indiana and is continually adding employees. Antagonists of email marketing need look no further than companies like Exact Target to see the growth and innovation happening now, while other industries are waning.
Part of the reason email is still incredibly relevant is its implication in one-to-one, customer-oriented marketing in both the B2C and B2B spaces. Email continues to reinforce social marketing while maintaining the highest ROI of all marketing channels. Exact Target’s continuing success and the resulting capital investments in its solutions are a testament to the power and potential of well-targeted email marketing. We at LashBack are extremely excited to implement ExactTarget’s best-of-breed solutions in our marketing program, and can’t wait to see what the rest of 2009 will bring.