Getting by in the email marketing business in this day and age is already a difficult undertaking. Along with making sure mailing practices comply with the federal CAN-SPAM law, marketers must also contend with increasing regulatory attention from State Attorney Generals, who are ever vigilant in protecting consumers from their states and pessimistic of us to say- always on the hunt for new sources of revenue. Factor in deliverability issues, suppression list abuse, reputation issues, and untrustworthy third parties, and email marketers have their hands full. LashBack is here to help. As we grow to monitor compliance on over 32,000,000 sending IPs for close to 100 clients, we are seeing a dangerous trend on the rise: opt-in fraud.

To add to the laundry list above, LashBack has recently become aware of a party or parties that are stealing suppression list data and using that data to sign up on various lead generation websites in order to drive their own lead revenue. LashBack has been unable, thus far, to track down exactly who is responsible, but we are confident the party will soon be identified.

Stay tuned for Part 2 of this post…