LashBack continues building its list of industry firsts launching the first complete CAN-SPAM compliance service.  Together with LashBack’s signature compliance service UnsubMonitor, the expanded web-based service automates checking all major points of compliance for advertisers, ad networks, affiliates, agencies, publishers and ESP’s.

CAN-SPAM Compliance Monitor checks all major compliancy points: suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe request 10 day rule, physical address verification, forged headers, subject line relevancy, from line accuracy, open relay sending and email address harvesting.

"Compliance is the foundation of best practices that shapes reputation and drives profits and deliverability,” stated W. Brandon Phillips, Co-Founder and CEO, LashBack. “We want to raise the bar for the entire industry creating safe opportunities for bigger brands to use acquisition and email and increase email’s share of advertising budgets."

LashBack chose DMA06 in San Francisco to launch CAN-SPAM Compliance Monitor because of the Direct Marketing Association’s continued commitment to “Responsibility and Results” two critical aspects of success in direct marketing central to LashBack’s mission.

“Our mission is to provide accountability, control and visibility where none existed for our clients. The result is more revenue through a better understanding of how partners and affiliates perform in the real world; increasing compliancy, protecting brand and reputation, detecting fraud and better management of risk.” added Eric Castelli, Co-Founder and CTO, LashBack.

Learn more about the product that makes it safe and profitable to be an email marketer.

I appreciate the warm welcome from everyone at LashBack, our partners and really so many of you in the industry. I jumped into LashBack right as CAN-SPAM Compliance Monitor is launching. It’s one of those rare occasions in a technology company where the tech is live and working before marketing is. And I’m working hard to deliver a package that is worthy of the powerful technology LashBack deploys.

There are many changes to come as we continue our fast growth and sharpen our focus on client service, a clear, consistent message and developing a new look. What is clear to me is that the whole team at LashBack really gets it. And it’s an exciting time to join them in raising the bar for the email industry. I’m enjoying the combination of entrepreneurship and technology in the air at LashBack’s sweet downtown St. Louis office and look forward to seeing the impact of our work on behalf of email marketers everywhere.

LashBack is here to make this industry stronger and more valuable to big brand budgets without forgetting our roots in "fighting spam". Ultimately, if we work together to raise the value of email for the consumer- we all win.