This week Lashback is pleased to announce that it will being powering the Safe Unsubscribe functionality that’s being incorporated into Cloudmark’s anti-spam products.  This partnership is truly a dream realized for the LashBack founders.  When we first stated the company back in 2003 our original vision was to one day be able to add an UNSUBSCRIBE button to the Cloudmark toolbar for Outlook/Express and now in the Q3 2006 that dream will become a reality.  By layering the ability to Safely Unsubscribe on top of Cloudmark’s award winning anti-spam solutions, we’ll be enable a second generation of spam filtering services which begin to actually reduce the amount of email sent to consumers.  This extends LashBack’s UnsubSafe functionallity into over 90 million inboxes in more than 160 countries.  To learn more read Cloudmark’s press release.

Learn more about UnsubSafe for Anti-spam providers and ISPs.